What's the best way to get social media posts noticed?

Updated on : December 3, 2021 by Spencer Grant



What's the best way to get social media posts noticed?

Just be consistent and post high-quality content. In my opinion, it helps to do Gary Vaynerchuk's method 1.80 $ (write it on youtube for a real explanation) because it will most likely help you get more followers. But, yeah, there really is no secret to social media. A good way to get noticed would be to pay for acknowledgments on large pages that are relevant to yours, but again, do I like it? Do you really want to spend a lot of money to post on pages that can give you followers / views / likes?

I've used social media to do all of the above, from being quoted in books, to getting the well-paid full-time job that I currently have and had for the past 4 years, to getting a free, all-expense-paid job. trip to Prague, Czech Republic, for the content I have created to appear in tips and slideshows that universities in the US and UK provide to their students (I myself was a university student at the time I created the blog posts this information was pulled from).

I must say that the funniest thing that has happened so far is that the media wrongly reports that I am one of the founders of AVG Technol.

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I've used social media to do all of the above, from being quoted in books, to getting the well-paid full-time job that I currently have and had for the past 4 years, to getting a free, all-expense-paid job. trip to Prague, Czech Republic, for the content I have created to appear in tips and slideshows that universities in the US and UK provide to their students (I myself was a university student at the time I created the blog posts this information was pulled from).

I must say that the funniest thing that has happened so far is that the media wrongly reports that I am one of the founders of AVG Technologies when they announce that Avast will buy them last week. Tech.eu apparently reports that I am ... - Zachary Chastain

I also had a reporter from The Telegraph UK who wanted to interview me a few years ago because he thought I was the CEO of AVG Technologies (I have no idea where these people get these ideas from, I have never posed as a founder or CEO of a company that it was not my property). I cleared it up and gave him the details of my story with AVG (the same as detailed below) and he was going to write a story about that instead, but then the PR department freaked out and blocked the story (I'm still not sure why they cared) and had to explain everything to my contact at AVG. (At this point, I had been working for Thought Labs for a few years, AVG was a customer, and I was working primarily on that account.) Ultimately, nothing came of it, no harm was done. Nevertheless,

Here are all the details on the above (and a few more things I've accomplished using social media). I'm 26 years old now and accomplished most of the following between the ages of 18 and 24. These days I'm working hard with my head down, still doing a lot of cool things, but I don't have as much incentive to self-promote as much. , or the time to play on the internet helping random people as much as I used to, which is how most of this happened.

  • I created a LinkedIn account very early in my college career and was very active on LinkedIn Answers (it was kind of like Quora on LinkedIn, but for industry and business specific questions) when that still existed. As a result, one of my answers was quoted in a book on how to find a job using social media.
  • When I was in my 20s, I was very active in helping people on the AVG Technologies Facebook page. One day I went to the FB page, saw unanswered questions and started answering them. I started doing this several times a week and ended up starting a movement of more people doing the same.

    It led me to be the catalyst for community-driven support on their Facebook page for several years (over time, their social media program became mature enough to have staff to support customer service on their social channels ), and a brand advocacy program was created around me. , which eventually grew to around 50 people, which is still running more or less to this day.
  • Due to my desire to get involved and help others online, AVG invited me to travel at their expense to Prague, Czech Republic in 2010. I was 20 years old at the time. They put me up in an amazing 4 star hotel, took me to great restaurants, got to take a guided tour of the city (it is absolutely beautiful), and was also a VIP guest at their 10 year anniversary party for their free product. . There was a concert with one of the most popular CZ bands at the party, I took a picture with them. This interview in front of the stage an hour before the concert covers a bit of what I did and how I ended up in Prague:

In Prague I met one of the two founders of the digital marketing agency I work for today. I probably never would have met the guys I work for today if it hadn't been for taking the time to answer a few questions on a Facebook page when I was 20 years old.

I would probably work in a completely different industry (IT) and I may not have easily found such a great opportunity for me again. I was initially hired to do contract work, which turned into an offer for a full-time job as a community manager for Thought Labs, and today, 5 years later, I am the head of communities.

In recent years, I have managed social media communities of over 3 million people and have advised Fortune 50 companies on how they should manage their social media channels. I've had articles published as Editor's Choice in one of the top trade publications in my industry, and I've even interviewed a CEO!

How many 26-year-olds can say that? All thanks to my willingness to seek new opportunities through social networks.

There are also many other side benefits. Things that are less impressive but are still great.

  • It's always fun to find myself randomly quoted in someone's Slide Share decks.
  • Florida State University School of Law has links to my old technology blog that I maintained during this same time period to advise their students on how to stay safe online.
  • In fact, I haven't seen that blog in a long time, but I just realized that I organically rank # 1 and # 4 on Google for 2 very difficult keywords that have been pouring a lot of traffic into it for the past few years. years. There is probably an opportunity to update that blog and monetize that traffic with some ads or just drive some of that traffic to some of my latest businesses.
  • I recently discovered an article mentioning how I was a catalyst for HostGator to improve its customer service offerings on social media after stepping in to help a friend who was having trouble contacting their support team. After my conversation with their team, they promised to offer better support through their social channels. Two years have passed and they are still doing it and their customers love it.

People often talk about all the dangers and negativity around using social media, or how it is a bland waste of their time. Social media is just a tool. What matters is how you use it.

If you put it to good use, you can do amazing things and have more of an impact on the world than the average person your age. It can also have a very positive impact on your own life and open up opportunities that you didn't have before.

Things are going quite well for me so far, so I would like to think that all my forays into social media over the last 6 years have been a very positive factor in my life. The way I chose to use social media has certainly changed my life for the better.

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